Branding

You guys, the most common question I get is from bloggers asking how they can start getting page views. When you’re pouring your heart and soul into blogging, of course you want people to see all of your hard work, but sometimes it’s tricky actually getting people to your site.

I am always more than happy to talk to readers and give them my advice, but I’ve realized that I’m constantly telling the same things to people, and a lot of bloggers really only need to make a small tweak here and there to see real progress.

I thought that because I am giving a lot of the same advice – a lot of bloggers must have a lot of the same questions. So I buckled down and planned out an awesome webinar scheduled for this Saturday at noon central!

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Happy Tuesday, everyone! Today I’m talking a little bit about my branding process for this site. I tweeted out the other day asking for suggestions on posts to write, and Megan gave me a great idea! In the past I had written a super in depth post about branding, but I really didn’t dive too far into talking about my own brand. 

I fought for forever when it came to deciding on my branding colors. I battled with trying to strike a balance between my personality and looking professional. I was afraid to settle on colors that were too ‘girly’ as the advice I’m giving here on MT is great for any online trailblazer, and I didn’t want to isolate any demographic.

Ultimately I ended up throwing caution to the wind when it comes to the visual aspect of my brand, and just went with what made me happy. Is it a bit girly? Sure. A little less professional than I was aiming for? Maybe. But I think it really fits who I am as a person, and I couldn’t be happier with it.

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Hello everyone! If you’re here that means you’re probably a business owner or blogger extraordinaire, and that probably means that you’ve been told to “brand yourself” once or twice before. Ok, so now it seems that “branding” is just a buzz word used by creatives and entrepreneurs, but it is still some of the most important advice that you’re going to get.

What is branding?

So the easiest way to describe branding is it’s what people recognize you for. When you hit publish and put your work out into the world, you want people to see it and instantly recognize that it was created by you. A real world example of this is Apple. Their brand is sleek, simple, and stamped with the apple logo. You see the logo and you instantly know who it’s by, but even without the logo a lot of their work is recognizable.

In the blogosphere By Regina and The Nectar Collective are both excellent examples of business women who have their acts together when it comes to branding. If I see something of theirs on Pinterest, you can bet I’m going to check it out and pin it because their content is so recognizably theirs.

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