Hello everyone! If you’re here that means you’re probably a business owner or blogger extraordinaire, and that probably means that you’ve been told to “brand yourself” once or twice before. Ok, so now it seems that “branding” is just a buzz word used by creatives and entrepreneurs, but it is still some of the most important advice that you’re going to get.
What is branding?
So the easiest way to describe branding is it’s what people recognize you for. When you hit publish and put your work out into the world, you want people to see it and instantly recognize that it was created by you. A real world example of this is Apple. Their brand is sleek, simple, and stamped with the apple logo. You see the logo and you instantly know who it’s by, but even without the logo a lot of their work is recognizable.
In the blogosphere By Regina and The Nectar Collective are both excellent examples of business women who have their acts together when it comes to branding. If I see something of theirs on Pinterest, you can bet I’m going to check it out and pin it because their content is so recognizably theirs.